Experience counts

We’re an Australian company with systems and programs developed in Australia for the Australian market.

Mystery Shopping Programs

Our Mystery Shopping Programs help organisations measure operational standards which make up their brand promise and ensure they are being consistently delivered at every store or customer touch-point.


Voice of the Customer Programs

Our Voice of the Customer Research Programs help organisations listen to real customers, giving them an opportunity to communicate their experience of the brand and offer suggestions for improvement.



Customer Interviews are usually conducted face-to-face to capture your customers' interaction with your brand and experience in-store. The immediacy of this research method allows you to explore responses from customers to elaborate on ratings they have provided.


Retail Audits can help measure store compliance, point of sale material, price, product availability and the execution of your retail marketing and promotional initiatives, just as a customer would experience it.



Field Agent® is a smart phone App that provides businesses the ability to collect affordable real-time data in-store, at home or anywhere from thousands of regular consumers across Australia who have downloaded the app.



Develop effective research solutions to your business challenges using innovative approaches and analytical techniques to gain meaningful and informative insights.

Net Promoter
Score (NPS™)

Calculating a 'Net Promoter Score'™ (NPS) for your business can help your organisation focus on operational processes which maximise promoters and minimise detractors (those consumers with the potential to damage your brand).



Discover what your competitors are doing and how they compare with you through competitive analysis and research.


Reward & Recognition

Our Reward & Recognition Programs help organisations reward, motivate and incentivise people who are at the front line delivering great experiences to customers.

The Latest

Realise Quarterly News - Issue #12 March 2015

Welcome to the latest issue of Realise Quarterly News. In this edition we bring you the latest results from our...


Follow Up: Fast-Food Industry Competitor Benchmarking Study 2014

After its initial study in March/April 2014 The Realise Group conducted a follow up study in November 2014 to...


Follow Up: Liquor Industry Competitor Benchmarking Study 2014

After its initial study in February 2014 The Realise Group conducted a follow up study in October 2014 to identify...

Our Clients Say...

"From a global perspective our company rated it as outstanding and one of the best Mystery Shopping programs we have seen. From our experience with The Realise Group, we would have no hesitation in recommending them as your Mystery Shopping Company."

Estee Lauder

"The mystery shopping program has been very well received in our organisation and has been a central part of an overall performance improvement program at Red Rooster. I would not hesitate to recommend The Realise Group as a mystery shopping supplier."

Red Rooster

"The Realise Group are responsive and always available. They are quick and helpful with queries, creating new reports, and helping us to ensure all data is correct. They understand our business and are great at anticipating our needs."

Foodco Group

"We have been very happy with the level of service provided to us, the responsiveness of the Group to our requests and the manner in which they conduct business. The quality of the staff conducting the surveys and the reports themselves has seen this program grow to be an important and valuable part of our annual Centre program."

Chadstone Shopping Centre

"The Realise Group provide flexible and comprehensive reporting and quick turnaround of results. Furthermore, they are reliable and easy to deal with and have a “make it happen” service approach that allows us to react quickly to changing needs."

7 Eleven

"Everything is managed professionally and efficiently, and no request is too much trouble. They have also used their expertise to recommend changes to the programs which have been very well received by the network."

Tatts Pokies

"After working with several mystery shopping companies, Michael Hill partnered with The Realise Group in 2008. Specialising in behavioural identification and interpretation, The Realise Group have successfully assisted us to make definitive changes in our service delivery. The data gathered by The Realise Group's field based analysts directly correlates to our core KPI's and is utilised by both senior and frontline management to effect positive behavioural change on the sales floor."

Michael Hill