Mystery Shopping Programs

The Realise Group, established in 2000, provides customer experience measurement solutions throughout Australasia via it's Mystery Shopper & Mystery Shopping Programs and is a market leader in its field.

Mystery Shopping

Our customer measurement programs take a snapshot of your brand in action and are based on the specific objectives and needs of your business. 

We provide services to many of Australia's leading national and international brands and have developed programs that deliver and strengthen brand promise, further develop customer service culture, increase sales and identify your biggest opportunities for improvement. 

The Realise Group has the most experienced, reliable and qualified team in Australia. We provide you with the best feedback data and we’re the best at helping you understand the results. We ‘get’ what working in retail is like, so we understand how to make a Mystery Shopping program work for the people at the front line of your business.

The Realise Group is a member of the Mystery Shopping Providers Association (MSPA), the Australian Market Research and Social Research Society (AMSRS), The Franchise Council of Australia (FCA), Customer Service Institute of Australia (CSIA) and the Australian Retailers Association (ARA).

To find out more about our customer measurement programs please contact us on +61 3 9687 2360.

Super Shopper

Super Shoppers make detailed observations above and beyond regular mystery shopping. They provide detailed feedback on the customer experience and can supply appropriate and subjective information to assist with strategic planning and development. 

Unlike mystery shopping where specific pre-determined standards are assessed, a super shopper takes a more qualitative approach and is able to report on a series of detailed assessment criteria identifying specific problems and missed opportunities.

Super shopper provides businesses with the observations and recommendations they require to better understand what drives outstanding customer service and successful sales.

To find out more about our Super Shopper Program please contact us on +61 3 9687 2360.

Our Clients Say...

"From a global perspective our company rated it as outstanding and one of the best Mystery Shopping programs we have seen. From our experience with The Realise Group, we would have no hesitation in recommending them as your Mystery Shopping Company."

Estee Lauder

"The mystery shopping program has been very well received in our organisation and has been a central part of an overall performance improvement program at Red Rooster. I would not hesitate to recommend The Realise Group as a mystery shopping supplier."

Red Rooster

"The Realise Group are responsive and always available. They are quick and helpful with queries, creating new reports, and helping us to ensure all data is correct. They understand our business and are great at anticipating our needs."

Foodco Group

"We have been very happy with the level of service provided to us, the responsiveness of the Group to our requests and the manner in which they conduct business. The quality of the staff conducting the surveys and the reports themselves has seen this program grow to be an important and valuable part of our annual Centre program."

Chadstone Shopping Centre

"The Realise Group provide flexible and comprehensive reporting and quick turnaround of results. Furthermore, they are reliable and easy to deal with and have a “make it happen” service approach that allows us to react quickly to changing needs."

7 Eleven

"Everything is managed professionally and efficiently, and no request is too much trouble. They have also used their expertise to recommend changes to the programs which have been very well received by the network."

Tatts Pokies

"After working with several mystery shopping companies, Michael Hill partnered with The Realise Group in 2008. Specialising in behavioural identification and interpretation, The Realise Group have successfully assisted us to make definitive changes in our service delivery. The data gathered by The Realise Group's field based analysts directly correlates to our core KPI's and is utilised by both senior and frontline management to effect positive behavioural change on the sales floor."

Michael Hill