News
PRESS RELEASE - Study: Customer service skills fall short of stimulating purchases
24 July 2009
Retailers are not doing enough in the current economic downturn to maximise the number of in-store purchases made by customers, according to the latest benchmarking data compiled by The Realise Group from almost 40,000 mystery shops conducted in the 2008 – 2009 Financial Year.
Results from similar benchmarking exercises conducted in 2006 and 2007 revealed that there were significant improvements overall from 2006 and 2007, but that many standards have slipped since 2007.
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