News
Taking the mystery out of training needs
1 April 2007
In retail, or indeed any sector that directly interacts with customers, the shopfloor is the most crucial customer touch-point – the make or break of a sale. All a retailer’s investments in market research, product design, advertising, promotions and shop design come down to that moment – will they buy or won’t they? And not surprisingly, it is the well-trained retail staff who can give the customer that gentle nudge to turn them from browser into buyer. View the full pdf article (650kb).