Experience counts

Happy, loyal staff create happy, loyal customers. We know this because we talk to customers every day.


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The Latest


Realise Quarterly News, Issue #15, 2015

Welcome to The Realise Group's Christmas Edition of Realise Quarterly News.

For many of you, the Christmas trade is well and truly underway with increased foot traffic in stores and online with high expectations for revenue over the coming months.

Now more than ever is your opportunity to impress and win your customers, so in this issue we are all about customer experience; how to improve it, how to use your data, and how to keep customers coming back again and again. We share with you some basic strategies on how to expand and refine your all important customer experience touch points, whether they be face-to-face encounters or online transactions. As always, your mystery shopping program will be the best and most efficient way of helping you understand what's happening at store level.

From all of us at The Realise Group we wish all of you a happy and prosperous holiday season.

Katie Miles, Managing Director

...read more

Posted 7 December 2015 by Vivienne Bethune0comment


Realise Quarterly News Issue 14, 2015

Welcome to The Realise Group quarterly newsletter.

What a busy couple of months it has been! It’s been a serious case of ‘out with the old and in with the new’ for both The Realise Group, with an exciting new reporting system, and for Field Agent, with a sleek new website and additional data collection and reporting features. We can't wait to share it with you.

We were honoured once again to be involved with two highly influential industry bodies; the ARA (Australian Retailers Association) Annual Awards as well as the AACS (Australasian Association of Convenience Stores) Annual Awards.

With increasingly busy times ahead as we plan for the coming festive trading season, we’re confident that we have what it takes to help you collect and deliver real information, that we can help you interpret your information and can also help you implement real changes in your business to keep it moving onward and upward.

Happy reading!

Katie Miles, Director


Posted 29 September 2015 by Vivienne Bethune0comment


Realise Quarterly News - Issue #13 June 2015

Welcome to the thirteenth edition of Realise Quarterly News.

We have been busy on the tech-end of our business over the last few months, finalising work on changes to the client portal of our Field Agent site, and also a whole new reporting dashboard and dynamic reporting suite for our Mystery Shopping and Voice of the Customer programs. These changes will be rolled out to clients over the coming months. We know you love them.

Some (but not all!) of us were lucky enough to score an invitation to escape the Melbourne winter and present at a client conference in Fiji. Lucky for some!

As we roll into the new financial year, we hope you have got some room in your budgets to take advantage of some of the many new ways we are able to help you find out how your brand promise is being delivered in each store, get feedback from your customers and identify your biggest opportunities to maximise sales in this challenging economy.

Katie Miles, Managing Director

(read more...)

Posted 2 July 2015 by Jayde Deller0comment

Our Clients Say...

"From a global perspective our company rated it as outstanding and one of the best Mystery Shopping programs we have seen. From our experience with The Realise Group, we would have no hesitation in recommending them as your Mystery Shopping Company."

Estee Lauder

"The mystery shopping program has been very well received in our organisation and has been a central part of an overall performance improvement program at Red Rooster. I would not hesitate to recommend The Realise Group as a mystery shopping supplier."

Red Rooster

"The Realise Group are responsive and always available. They are quick and helpful with queries, creating new reports, and helping us to ensure all data is correct. They understand our business and are great at anticipating our needs."

Foodco Group

"We have been very happy with the level of service provided to us, the responsiveness of the Group to our requests and the manner in which they conduct business. The quality of the staff conducting the surveys and the reports themselves has seen this program grow to be an important and valuable part of our annual Centre program."

Chadstone Shopping Centre

"The Realise Group provide flexible and comprehensive reporting and quick turnaround of results. Furthermore, they are reliable and easy to deal with and have a “make it happen” service approach that allows us to react quickly to changing needs."

7 Eleven

"Everything is managed professionally and efficiently, and no request is too much trouble. They have also used their expertise to recommend changes to the programs which have been very well received by the network."

Tatts Pokies

"After working with several mystery shopping companies, Michael Hill partnered with The Realise Group in 2008. Specialising in behavioural identification and interpretation, The Realise Group have successfully assisted us to make definitive changes in our service delivery. The data gathered by The Realise Group's field based analysts directly correlates to our core KPI's and is utilised by both senior and frontline management to effect positive behavioural change on the sales floor."

Michael Hill