Experience counts

Happy, loyal staff create happy, loyal customers. We know this because we talk to customers every day.


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The Latest


Realise Quarterly News - Issue #13 June 2015

Welcome to the thirteenth edition of Realise Quarterly News.

We have been busy on the tech-end of our business over the last few months, finalising work on changes to the client portal of our Field Agent site, and also a whole new reporting dashboard and dynamic reporting suite for our Mystery Shopping and Voice of the Customer programs. These changes will be rolled out to clients over the coming months. We know you love them.

Some (but not all!) of us were lucky enough to score an invitation to escape the Melbourne winter and present at a client conference in Fiji. Lucky for some!

As we roll into the new financial year, we hope you have got some room in your budgets to take advantage of some of the many new ways we are able to help you find out how your brand promise is being delivered in each store, get feedback from your customers and identify your biggest opportunities to maximise sales in this challenging economy.

Katie Miles, Managing Director

(read more...)

Posted 2 July 2015 by Jayde Deller0comment


Who We Are In 60 Seconds

The Realise Group, established in 2000, provides customer experience measurement solutions throughout Australasia via it's Mystery Shopper & Mystery Shopping Programs and is a market leader in its field.

Check out our latest clip and find out all about The Realise Group in 60 Seconds!

Posted 25 June 2015 by Vivienne Bethune0comment


Realise Quarterly News - Issue #12 March 2015

Welcome to the latest issue of Realise Quarterly News.

The Realise Group offers Australian companies reputable & qualified research through consumer insights, secret shopping services & customer data.

In this issue we bring you the latest results of our industry benchmarking studies where we analyse and compare key retail sectors across Australia, highlighting some of the hero brands that are synonymous with Australian retailing.

We recently conducted a follow up study on the Fast Food sector with focus on iconic brands including Red Rooster, Hungry Jacks, KFC, McDonalds, Nandos and Subway, gathering the data with our Field Agent App.
Four key variables - Food Quality, Speed of Service, Store Appeal and Staff Friendliness - continued to hold the highest probability of predicting high Customer Satisfaction and high Likelihood to Recommend scores. It is interesting to see the change over time and which brands have improved in the metrics we measured.

Similarly, our Drivers of Delight programs offer much more detailed insights into your customers and offers insights to help fuel your brand with the key components that matter most to your customers, ensuring an improved customer experience.

Finally, we are pleased to once again announce our association with the Australian Retailers Association (ARA) Annual Awards where we will present The Realise Group Independent Retailer of The Year Award.

We wish you great Easter trading, and hope the Easter Bunny is very generous to you all.

Katie Miles, Managing Director  

(read more)....

Posted 31 March 2015 by Jayde Deller0comment

Our Clients Say...

"From a global perspective our company rated it as outstanding and one of the best Mystery Shopping programs we have seen. From our experience with The Realise Group, we would have no hesitation in recommending them as your Mystery Shopping Company."

Estee Lauder

"The mystery shopping program has been very well received in our organisation and has been a central part of an overall performance improvement program at Red Rooster. I would not hesitate to recommend The Realise Group as a mystery shopping supplier."

Red Rooster

"The Realise Group are responsive and always available. They are quick and helpful with queries, creating new reports, and helping us to ensure all data is correct. They understand our business and are great at anticipating our needs."

Foodco Group

"We have been very happy with the level of service provided to us, the responsiveness of the Group to our requests and the manner in which they conduct business. The quality of the staff conducting the surveys and the reports themselves has seen this program grow to be an important and valuable part of our annual Centre program."

Chadstone Shopping Centre

"The Realise Group provide flexible and comprehensive reporting and quick turnaround of results. Furthermore, they are reliable and easy to deal with and have a “make it happen” service approach that allows us to react quickly to changing needs."

7 Eleven

"Everything is managed professionally and efficiently, and no request is too much trouble. They have also used their expertise to recommend changes to the programs which have been very well received by the network."

Tatts Pokies

"After working with several mystery shopping companies, Michael Hill partnered with The Realise Group in 2008. Specialising in behavioural identification and interpretation, The Realise Group have successfully assisted us to make definitive changes in our service delivery. The data gathered by The Realise Group's field based analysts directly correlates to our core KPI's and is utilised by both senior and frontline management to effect positive behavioural change on the sales floor."

Michael Hill