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ABOUT US


About Us

Since 2000, The Realise Group has positioned itself as one of the market leading mystery shopping companies to businesses Australia-wide.

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ABOUT US


About Us

Since 2000, The Realise Group has positioned itself as one of the market leading mystery shopping companies to businesses Australia-wide.

Our Story

Some customer experience companies are run by bankers. Others are run by economists. The Realise Group is run by people who have spent their lives understanding customers. That experience counts for a lot. We understand what it's like to be on the front line serving customers because we've been there. It makes a massive difference to the way we do things.

The Realise Group was founded by good friends Katie Miles and Cecilie Munro in the year 2000 from a desire to provide Australian retailers a fast turn-around and responsive way to measure what was happening in-store. Initially, The Realise Group offered customer experience evaluations, store audits, incentive and reward programs, and a range of consulting services to its growing stable of retail clients.

In 2003 The Realise Group joined forces with Centreforce Management Services (now Realise People Solutions) bringing with it the knowledge and experience of Director, Rebecca Lockett.

For over twenty years, The Realise Group has invested in finding the best technologies globally to support the changing needs of its broad client base, and now offers a range of best-practice and exclusive methodologies to help organisations listen to their customers, measure what matters, and ensure brand promises are being delivered.

Today, the result of Katie, Cecilie and Rebecca's blood, sweat and tears is a business with a unique combination of smart technologies and creative, innovative, hard-working and 'can do' people who call themselves The Realise Group.

Our team is more than just us

We bring together a collective of customer experience, communications, administration, IT, marketing and accounting professionals whom all contribute a wealth of knowledge and experience to The Realise Group. We all work together to help you realise your business goals and achieve a better understanding of the customer experience in all facets.

Clients can rest in confidence knowing the team at The Realise Group is experienced in the many facets of project delivery, from client briefing, project costing and programming,  design and coordination, contract administration, reporting, quality assurance and so much more.

Our team have the experience to deliver projects from large commercial retailers to small businesses and everything in between.

For more than a decade we’ve been developing customer experience research programs designed to tell you exactly what delights and disappoints the people most important to your business. We’re an Australian company, and we’ve helped many of this country’s leading brands understand exactly what it is they’re delivering to their customers and how they can create a dialogue with them by giving their customers a voice. We’d love to help you listen to yours.

Katie Miles is a Managing Director who was once told, after completing a high school careers aptitude test, she’d make a great chimney sweep. Likes wine. Loves Labradoodles. Has happily never perfected the shirshasana (yoga headstand).

Katie Miles is a Managing Director who was once told, after completing a high school careers aptitude test, she’d make a great chimney sweep. Likes wine. Loves Labradoodles. Has happily never perfected the shirshasana (yoga headstand).

Cecilie Munro is a Director with an eye for detail and a passion for quality. Has mastered the art of baking pavlovas. Capable of driving a tractor, fixing a flat tyre and changing the oil on a car (but chooses not to). Lives to tell the tale of bei…

Cecilie Munro is a Director with an eye for detail and a passion for quality. Has mastered the art of baking pavlovas. Capable of driving a tractor, fixing a flat tyre and changing the oil on a car (but chooses not to). Lives to tell the tale of being bitten by a scorpion.

Rebecca Lockett is a Director who is frequently mistaken for Sandra Bullock. Is related to Jack Lockett, the oldest man in Australia who lived until he was 110. Is training for the New York Marathon. Hides the latest Runners World magazine from her …

Rebecca Lockett is a Director who is frequently mistaken for Sandra Bullock. Is related to Jack Lockett, the oldest man in Australia who lived until he was 110. Is training for the New York Marathon. Hides the latest Runners World magazine from her competitive husband. Likes to taste-test champagne.

Kaaran Clarke is an Account Manager who never says no to a chat. She loves to shop. Thinks the world of her twin girls (who also inherited a love to shop). Spends her free time running or sharing a drink with friends. Not known for her ability to do…

Kaaran Clarke is an Account Manager who never says no to a chat. She loves to shop. Thinks the world of her twin girls (who also inherited a love to shop). Spends her free time running or sharing a drink with friends. Not known for her ability to do the two of these together.

Dimitra Schonekas is an Operations Manager who makes it happen with multiple screens and mega-multiple tabs. Doesn't start up in the morning without her caffeine hit, but once she's started, can wrangle the most savage of technologies until they pur…

Dimitra Schonekas is an Operations Manager who makes it happen with multiple screens and mega-multiple tabs. Doesn't start up in the morning without her caffeine hit, but once she's started, can wrangle the most savage of technologies until they purr. On weekends, prefers the two wheels of her Yamaha cruiser.

Jayde Deller is an Account Manager who has a slight obsession with restoring old furniture. Loves coffee which conveniently extends to her love of espresso martinis. Likes to jog and enjoys the guilty pleasure of reality TV in her spare time.

Jayde Deller is an Account Manager who has a slight obsession with restoring old furniture. Loves coffee which conveniently extends to her love of espresso martinis. Likes to jog and enjoys the guilty pleasure of reality TV in her spare time.

Angii Basuare is a Project Manager who is brim-full of solutions. She is the glue that makes it all come together at the end of the day. She loves mornings and insists everyone else does too. She's happy to tackle any home improvement project that p…

Angii Basuare is a Project Manager who is brim-full of solutions. She is the glue that makes it all come together at the end of the day. She loves mornings and insists everyone else does too. She's happy to tackle any home improvement project that presents itself.

Thang Pham is an Insights Manager with taekwondo moves faster than a speeding bullet. He's an expert on hunting out Melbourne's best cheap eats and cooks from a jar/sachet when dining at home (may explain the cheap eat hunting). He has lived in 3 di…

Thang Pham is an Insights Manager with taekwondo moves faster than a speeding bullet. He's an expert on hunting out Melbourne's best cheap eats and cooks from a jar/sachet when dining at home (may explain the cheap eat hunting). He has lived in 3 different countries, 4 different cities and has a passion for numbers.

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OUR VALUES


Our Values

OUR VALUES


Our Values

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FIELD AGENT®


FIELD AGENT®

Whether you'd like to check on promotional compliance in store, conduct a mini retail audit or collect shopper and consumer insights, Field Agent® offers a fast and easy way of collecting real-time data - from as little as $8 per response.

FIELD AGENT®


FIELD AGENT®

Whether you'd like to check on promotional compliance in store, conduct a mini retail audit or collect shopper and consumer insights, Field Agent® offers a fast and easy way of collecting real-time data - from as little as $8 per response.

What Is Field Agent®?

Field Agent® is a smartphone App that provides businesses the ability to collect real-time data in-store to measure a range of promotional or operational compliance standards or to gather consumer feedback on a new promotion, display or at a fraction of the price of traditional research methods. Over 50,000 people across Australia have downloaded the free Field Agent® App.

What Are The Benefits?

  • reach out instantly to our Field Agents across Australia
  • ability to capture price checks, retail audits, out of stock checks, opinion polls, product reviews, competitor research, promotional compliance, mobile shopper and consumer research surveys and much more
  • speed to market and speed of results
  • GPS stamped and time verified data and photos
  • quickly uncover hidden, unexpected insights
  • access a flexible 'pay as you go' system to fit in with your budget.

Being tech-savvy pays. A recent review of over 50,000 registered users of the free Field Agent® App reveals that everyday Australians with smartphones are earning hundreds of dollars in extra cash each year. Our powerful crowdsourcing tool is helping businesses across Australia access real time insights from their customers whilst 'in the moment.'