The Realise Group - A Mystery Shopping Company

About Us

Are you measuring performance continuously? Of all customers? At each touch point?

Our Story

The Realise Group was founded by good friends Katie Miles and Cecilie Munro in the year 2000 from a desire to provide Australian companies reputable and qualified research data. Initially, The Realise Group offered customer experience company evaluations, market research, mystery shopping, incentive and reward programs, training development and consulting to businesses who could see this mystery shopping company was more about performance improvement than just data collection.

From 2002, the business became more focused on customer experience evaluations and market research investing heavily in the infrastructure and technology to support its growing group of followers. A fully integrated, web-based software program was the result of partnering with a leading software and development company and from there processes were streamlined from prospective field teams registering their details to auto-allocation of assignments, report creating and everything else in between.

In 2003 the secret shopper company Realise Group joined forces with Centreforce Management Services (now Realise People Solutions) bringing with it the knowledge and experience of Director, Rebecca Lockett.

Today, the result of Katie, Cecilie and Rebecca's blood, sweat and tears is a business with smart, creative, innovative, energetic, hard-working and 'can do' people who call themselves The Realise Group.

Our Clients Say...

"From a global perspective our company rated it as outstanding and one of the best Mystery Shopping programs we have seen. From our experience with The Realise Group, we would have no hesitation in recommending them as your Mystery Shopping Company."

Estee Lauder

"The mystery shopping program has been very well received in our organisation and has been a central part of an overall performance improvement program at Red Rooster. I would not hesitate to recommend The Realise Group as a mystery shopping supplier."

Red Rooster

"The Realise Group are responsive and always available. They are quick and helpful with queries, creating new reports, and helping us to ensure all data is correct. They understand our business and are great at anticipating our needs."

Foodco Group

"We have been very happy with the level of service provided to us, the responsiveness of the Group to our requests and the manner in which they conduct business. The quality of the staff conducting the surveys and the reports themselves has seen this program grow to be an important and valuable part of our annual Centre program."

Chadstone Shopping Centre

"The Realise Group provide flexible and comprehensive reporting and quick turnaround of results. Furthermore, they are reliable and easy to deal with and have a “make it happen” service approach that allows us to react quickly to changing needs."

7 Eleven

"Everything is managed professionally and efficiently, and no request is too much trouble. They have also used their expertise to recommend changes to the programs which have been very well received by the network."

Tatts Pokies

"After working with several mystery shopping companies, Michael Hill partnered with The Realise Group in 2008. Specialising in behavioural identification and interpretation, The Realise Group have successfully assisted us to make definitive changes in our service delivery. The data gathered by The Realise Group's field based analysts directly correlates to our core KPI's and is utilised by both senior and frontline management to effect positive behavioural change on the sales floor."

Michael Hill